It’s Time to Audit

– conduct a systematic review of.
If you follow me on Twitter, Instagram, or Facebook, then you know my love for audits. Especially when it comes to my work, and my business.
At the end of the year, I do three different audits to help keep a clean and fresh photography business. I audit my equipment, my goals/tasks, and my personal project photographs.


I’ll try to keep the examples quick and simple.


(This includes camera equipment, backdrops, and props)

Questions I ask myself:

  1. Have I used this equipment within the past 6 months?
  2. Will I uses it (honestly), within the next 6 months?

If I answered no to both questions, I usually sell that piece of equipment on Offer Up, or Craigslist – and I use the proceeds to buy new equipment.

Goals/ Tasks

Questions I ask myself:

  1. What goals/tasks have I not completed?
  2. Why haven’t I completed them?
  3. Realistically, will I complete them?
  4. Are my goals/task lists helping get to where I want my business to be?

If I answer “no” to questions 3 and 4, I erase that task/goal and I set a new one that I know I will complete. One that will help me get to where I want my business to be. Otherwise, I keep it on the list and push myself harder to complete that goal/task.

Personal Project Photographs

Questions I ask myself:

  1. Why did I photograph this image?
  2. Have I used it on social media, my blog, or to print?
  3. Will I ever use it on social media, my blog, or print?


If I answered “no” to questions 2 and 3, I delete that photograph. Keep in mind these are images I took for my personal projects – not for my personal memory vault. Yes, I know. It hurts to press that delete button. How bad does it hurt? Enough that it will prompt you to use and/or share that photograph? Then keep it. But make sure you share it!

I hope this list was helpful to you! As always, I would LOVE to see your work. Please comment below with the name of your website, or your social media handles.

Below are 10 of my photographs that I could not hit the delete button on, and I had to share.


Click on the image to view full size





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